Review: Edmund Curll - Bookseller by Paul Baines and Pat Rogers

Back in 2015, I read The Unspeakable Curll by Darin Strauss, the life of a much maligned eighteenth century bookseller. Ten years later (and where does the time go?) I read Edmund Curll: Bookseller by Paul Baines and Pat Rogers. The books themselves were written over seventy years apart, and a lot has been found out about Grub Street since then.

Strauss’s was a joyful book to read, declaring itself not a proper biography and admitting that he didn’t know where Curll came from or where he was buried. He adopted a scampy, playful attitude to his telling and often characterised his subject based on his own feelings about Curll than any definite facts. Baines and Rogers are far more factual. The digitisation of libraries and scholarship has meant they can track down Curll’s work in far more detail, provide painstaking evidence for their conjectures and treat the bookseller far more as a historical fact than the bogeyman of legend or the almost Del Boy figure portrayed in Strauss. They admit that Strauss’s is the more entertaining book but their more serious, sober, reportage probably brings the reader closer to the truth.

They pin down Curll’s birthday (14th of July, 1683) but can’t find a certain location. Whats more, Curll was never officially apprenticed into the book trade, nor ever served in the Stationer’s guild. There are suggestions of him working in stalls around Covent Garden, which inveigled him into bookshops that merely sold works before beginning to produce his own.

In some ways, Curll was not a joiner. Aside from never joining the guild, he very rarely published as one of the congers, the large groups of booksellers used to fund prestige projects. Despite that, he did often collaborate with other people, though these seemed to be looser, more ad-hoc affairs. He’d work with other booksellers for the occasional work, often to hide his own involvement. He also had writers he worked with. He often fell in and out with them, but there were those he worked with for years and years.

He became infamous for quick cash-grab books. He was very good at digging up old texts, giving them new title pages and tying them in with some old scandal or newsworthy topic. He had certain ‘go-to’ texts that he’d rename, retitle, repackage or bundle up with other works multiple times over decades. His real skill was marketing, and he was a master in shining up something a little old or past its sell-by-date. If he had something by a reputable name, a casual work passed between friends that ended up with him, or a letter he’d been passed, he could reuse it in a hundred ways.

His instant biographies became famous. He’d throw out a hastily written account of a life, bundle it with any other material he had found or had lying around (when it often only has the faintest relation to the subject) and finish it off with the person’s will, which could be had on public record. As the authors note, “Curll could do more with an et-cetera than anybody”. He’d advertise for the public to send things to him about the forthcoming subject, an almost user-generated content model.

The name that sold best was Alexander Pope’s. Pope was incensed that this tradesman would publish things under his name, especially when Curll got hold of some indiscreet satires meant to be passed about in private. Curll’s response was to point out that if writers didn’t want their satires printed by him, they shouldn’t write them. The war between them benefitted them both, with Pope even managing to manipulate Curll into giving him an excuse to publish his own very polished versions of his letters. Curll, on the other hand would slap Pope’s name on all sorts.. one collection included a poem by Pope, a few essays and the love letters of Henry VIII - it wasn’t the content he sold, it was the cover page.

As well as this, Curll had a pseudo-pornographic range, with some naughty translated stories and some works described as medical textbooks. One work on masturbation included the story of Peter Anthony Motheux, a scholar who INXS-d himself. Yet he had a solid line of religious books, essays, sermons and devotionals.

Baines and Rogers also pursue a line of antiquarian books, which do seem to have been an interest of Curll’s. As he was selling all the other stuff, he never quite gave up on publishing lavish accounts of cathedrals and their plaques.

This is a book laden with detail. There are hundreds of Curll publications named, traced and described. How Curll repackaged his works is minutely detailed, as are all the other works he had a hand in. It does make this a dense book. An interesting one, because it shows exactly how Curll, operated which makes it easy to see exactly why a certain kind of writer hated him but also to see what a modern attitude he had to material. A modern Curll would be flogging AI generated cookbooks through Amazon Marketplace - not a noble work, but one which understands what the market wants and the easiest way to give it to them. The Curll in this is not someone who is standing up for the guileless writer, he’s a chancer.

The book ends by sketching out his strange impact on culture. Many of the practices he developed died out as bookselling became more respectable and regulated (and are whizzing their way back into the online wild west). His mythic figure is such that any image of a Grub Street writer has a Curll somewhere in the background (literally in the case of Hogarth’s ‘The Distressed Poet) and this book does a good job in creating his as a realistic person. 

Near the end, the book quotes a big chunk of The Life of John Buncle, where Curll appears as an ugly but skilful businessman. Of course the book ends with his Will, it’s what Curll would have done.